Sell Smarter, Not Harder.

When you list your home for sale, you want three things:

  1. The highest possible price...
  2. … in the least amount of time on market…
  3. …and a smooth selling experience with minimal inconvenience and hiccups

We’ve designed our seller experience around those same goals – and we’re proud of our results. Our 15-year track record of providing 5-star experiences has cemented our reputation as Toronto’s top-rated REALTORS. 

What Sellers Can Expect from BREL

Experience, Expertise and Negotiating Skills

  • Strategic thinking and solid execution, honed over years of helping hundreds of Sellers just like you
  • Top-notch pricing and negotiation skills from a team of Certified Negotiation Experts

Unmatched Digital Listing Marketing

  • Powerful online, social and email marketing that gets results
  • HDR photography, 3-D walkthroughs, floor plans and immersive online home tour experiences
  • Unparalleled marketing reach and exposure

Smooth Seller Experiences & Free Staging

  • Easier home prep, with professional cleaning (included in our commission) and access to our Trusted Partner home service professionals
  • Free home staging by UPstaging, our very own staging company, with full-time design staff, a warehouse full of furniture, accessories and a moving truck
  • Digital document signing

Real Results and Guarantees

  • An enviable track record of results + proven ability to pivot and adapt to changing market circumstances
  • We guarantee:
    • Responsiveness, availability and communication
    • No bad marketing, fridge magnets or spam
    • No B.S.

Click here to read our guarantees and our No BS Code of Conduct.

The BREL Difference

Here are a few of the reasons why BREL stands out from the crowd: 

  • We’ve listed and sold a LOT of homes – our expertise has been honed by facilitating over 2000 transactions and over $1 billion in real estate sales.
  • Our reputation precedes us – we have 750+ 5-star reviews ⭐️⭐️⭐️⭐️⭐️  (you can read them here)
  • Our results speak for themselves. In 2023, BREL listings sold more than twice as fast, and for an average of $10,969 more than the average home listed on the TRREB MLS. 
  • Nobody markets a home like BREL – Digital marketing isn’t new for us – it’s been at our core since day one. You’ll find us on Facebook, Instagram and TikTok – and more than 75,000 people visit our website each month. 
  • Have you seen our staging? Our competitors regularly try to hire us to stage their listings – but our in-house designers, stagers and warehouse full of furniture and accessories are exclusive to BREL clients. 
  • All-inclusive commission – We’re transparent about our commission and pay for professional cleaning, staging, pre-listing home inspections or status certificates and more. 
  • We’re responsive and available – We pride ourselves on being easy to reach and quick to respond. We know that selling a home can be stressful- we’re here to answer your questions and provide guidance whenever you need it. 
  • Pricing and negotiation – We’re really, really good at this. Every BREL agent is a Certified Negotiation Expert. 
  • Bespoke service – We know that no two sellers are alike, so we tailor our services to meet your unique needs. Whether you’re a first-time seller, upgrader, investor or find yourself needing to sell because of a death, divorce or change in financial circumstances, we can help. 
  • No BS – It’s not just part of our slogan – we pride ourselves on being upfront and honest with our clients. 

Proven Strategies for Higher Sale Prices

In 2023, homes listed with the BREL team sold for 103.1% of the asking price.

How can the BREL team help you get the highest possible price for your home?

  • We unlock the full potential of your home through professional staging. While the real estate market dictates the range of how much your home is worth, we can help get you to the top of that range – and beyond – through professional staging. Our in-house design experts know how to transform your home and maximize its value. Studies (NAR) show that staged homes sell for 1-5% more than unstaged homes – and our stats back that up.  
  • We’re really good at valuing homes. One of our greatest strengths is our ability to recommend the right asking price and strategy. Pricing expertise doesn’t come from a class or a book – it comes from years of experience and being immersed in the market every day.
  • Listing your home on the MLS is just part of our marketing strategy.  Our targeted email, Facebook, Instagram, and TikTok campaigns are designed to attract more eyeballs and potential buyers. By reaching a wider audience, we generate the exposure needed to get top dollar.  
  • We’re experienced negotiators. Every BREL agent is a Certified Negotiation Expert.
  • We boost your home’s perceived value by tapping into buyer emotions through gorgeous staging, stunning photography, lifestyle marketing, and storytelling. Buyers who fall in love are more willing to pay top dollar.
  • We don’t like surprises, and neither do buyers. Before listing your home for sale, we verify important details and invest in home inspections (for houses) and status certificates (for condos). No surprises means no re-negotiating. 
  • Our guidance and advice are based on actual market activity, not headlines. BREL clients receive up-to-the-minute data to help them make decisions. We know how inventory, market conditions, pricing trends and buyer sentiment affect price, and if the market shifts or things don’t go as planned, we’re ready to pivot. 

Faster Sales Without Price Compromises

Would you rather sell your home in 14 days or 30 days? 

In 2023, homes listed with the BREL team sold more than twice as fast as the average home listed on the Toronto Regional Real Estate Board. 

How can BREL help you sell your home fast without compromising on price? 

  • We capture buyers’ attention the moment they see it online. Our stunning HDR photography, 3-D walkthroughs, floor plans and immersive online home tour experiences generate interest and excitement from the get-go. 
  • We know how important it is to make your home easily accessible for showings. We work with you to make showings convenient for potential buyers and their agents, always equipping them with the information they need for a successful showing. 
  • We don’t just look great online – we look great in person too. When you’re selling your home, we know that first impressions are everything – and professionally cleaned and staged homes spend 73% less time on the market than non-staged homes (RESA). 
  • We’re not just real estate agents – we’re real estate strategists, too. If you want to sell your home fast without compromising on price, you need to be strategic from the start. That means choosing the right asking price and strategy and launching targeted digital marketing campaigns on day one. 

Smooth Selling Experiences

Smooth selling experiences hinge on communication, trust and transparency. And a proven system honed from years of experience.

How can BREL help take the stress out of selling your home? 

  • We do the heavy lifting – both figuratively and literally. Count on our support as you prepare your home for sale, with a room-by-room prep plan and access to our network of home service experts. We make it easy to showcase your home at its absolute best by taking care of the cleaning, styling and staging so you don’t have to. And yes, it’s included in the commission.
  • Our commitment to transparency means you’ll never be left in the dark. Our detailed work-back schedules, marketing recaps, formal weekly reports, and communication guarantees will always keep you informed and up-to-date. 
  • We avoid hiccups and unwanted surprises. We’ve seen it all (and have the battle scars to prove it). We proactively manage potential issues and headaches before, during and after the sale, ensuring you’re legally protected and well-prepared.
  • Digital document signing means you can safely and easily sell your home from anywhere.
  • Get help when you need it. Our in-house team of stagers, marketers and admins don’t just support BREL agents – they support you, too. 

Marketing

Get your home seen by the right people in the right places.

When we list a home for sale, we work with our in-house marketing team to identify the target buyers and customize our marketing tactics…then we use words, photos and stories to help buyers fall in ❤️.

Homes listed with BREL are viewed more often on our own website than on realtor.ca (that’s kind of a big deal).

Our standard marketing plan includes:

  1. HDR Photography
  2. 3-D Walk-through Tour and Floor Plans
  3. MLS Listing: Professionally written, targeted to the ideal buyers 
  4. Website Listing: Immersive online experience on the BREL website (visited by 75,000+ people every month)
  5. Property Description that highlights the home’s unique features, renovations, and upgrades; we include maps and detailed neighbourhood information too.
  6. Digital Listings on more than 12,000 Real Estate Websites, including realtor.ca, Zillow, Point2Homes, The Real Estate Book, REW, Homefinder, Zoocasa, Zolo and more than 12,000 agent and brokerage websites
  7. International Marketing on over 130 international real estate portals in 70 countries on 6 continents
  8. Facebook and Instagram posts, video reels, stories and targeted paid ads 
  9. Tiktok videos and paid ads that get attention
  10. Email marketing campaigns to potential buyers, top agents and brokerages

When it makes sense, we might also include:

  1. Public Open Houses
  2. Agent Open Houses
  3. Feature sheets or booklets 
  4. Postcards to reach the people in your neighbourhood
  5. Drone photography and/or video

You can see samples of our marketing here.

Staging

When a home is professionally cleaned, staged and showcased at its best, it sells faster and for more money – often tens of thousands of dollars more than the unstaged competition. 

We believe so strongly in the value of staging that we own our very own staging company, UPstaging–with full-time employees, a carefully curated collection of furniture and accessories, a dedicated warehouse and a moving truck. Our staging and design services are exclusive to BREL clients. 

Our team can use your current furniture and style as the canvas, or completely reimagine your space to make it show its absolute best. Included in our services:

  • Staging consultation with a detailed room-by-room analysis and prep plan for the Seller
  • Access to our trusted Trusted Partner home professionals – handymen, painters, carpet cleaners, plumbers, electricians, gardeners, and more 
  • Help coordinating and wrangling tradespeople
  • Professional cleaning 
  • Staging of your home, including furniture and accessories
  • De-staging after the sale

Before/After Staging Transformations

Toggle the ‘before’ and ‘after’ on the images below to see our staging.

All-Inclusive Commission

We offer two commission plans that differ based on what’s included.  

Our All-Inclusive Gold Plan (5%) includes professional cleaning, staging, a pre-listing home inspection or status certificate, professional photography, floor plans, 3-D interactive tours, comprehensive online and offline marketing campaigns, and more. Most of our sellers choose the Gold Plan. 

Our Silver Plan (4.5%) includes the same level of marketing and strategy as the Gold Plan, but doesn’t include our home preparation and staging services. Our Silver plan often makes sense for owners selling tenanted properties or homes that don’t require staging. 

Commission discounts are offered to clients who both buy and sell with BREL.

*The Gold and Silver options assume that 2.5% of the commission will be offered to the REALTOR representing the buyer; note this is at the seller’s discretion. 

Who We Help

We help home sellers across the Greater Toronto and Hamilton region and have agents with expertise in Toronto, Mississauga, Brampton, Burlington, Hamilton and Durham Region. 

The majority of our clients are first-time sellers or upgraders, however, our wraparound services and support have led us to gain niche expertise in facilitating more difficult sales. We are often called upon to help with:

  • Estate sales
  • Divorce sales
  • As-is sales
  • Distressed sales

Our services and expertise are also well-suited to helping:

  • Downsizers
  • Absentee sellers
  • Investors 

Ready to get started?